The SantahsCards Blog.
The Wholesale Playbook: Trust, Allocations, and the TCG Distribution Game
What separates a real wholesale operation from a flipper: lessons on allocation discipline, distributor relationships, and where SantahsCards is going next.
April 22, 2026
Dynamic Pricing for TCG: The Math Behind SantahsCards Bulk Quotes
How the SantahsCards pricing engine turns the live TCGPlayer market into wholesale quotes — and why scraping beats the official API for our use case.
January 18, 2026
Producing Product, Getting It to Market, Getting It to People
A founder's-eye view of the SantahsCards journey — from first allocation to multi-channel D2B/D2C distribution. The mistakes, the inflections, and what I'd do differently.
December 8, 2025
The First 1,000 Boxes: Scaling Sealed Inventory
Sourcing strategies, fulfillment logistics, and the cash-flow gymnastics of scaling SantahsCards from hundreds to thousands of units.
October 5, 2025
D2B and D2C in Parallel: Lessons from Running TCGPlayer + eBay
Three different audiences, three different pricing strategies, one source of inventory. How SantahsCards runs multiple channels without losing its mind.
July 12, 2025
Residential Proxies for TCG Sourcing: Why I Built My Own Stack
Scraping TCGPlayer at scale gets you blocked. Here's the proxy infrastructure I built to keep the SantahsCards pricing engine alive.
April 20, 2025
Building a TCG Inventory Engine: Next.js + Airtable + Live TCGPlayer Pricing
Why I built the SantahsCards inventory platform from scratch instead of using Shopify, and the architecture that runs it.
February 8, 2025
From Pokémon Hobbyist to Wholesaler: Starting SantahsCards
How a personal collecting habit turned into a multi-channel TCG distribution operation — and the lessons I learned along the way.
December 15, 2024